The "every organization should have a Facebook page" insanity has died down a little but the assumption of need still exists.
For AskUsNow!, we've had an FB page for years now without any real strategy to how we'd use it and how we'd know when we were successful. We had a couple people taking care of our Myspace (MS) and FB spaces over the years but currently, we... well, I... focus our social media energies into Twitter, which posts to MySpace, and should also post to Facebook automatically (though we've noticed some issues with that).
On Twitter we post customer questions, comments, stats, and our delicious resources tags once we've created a new one.
But now, especially in the light of our lack of a real marketing budget, i'm looking into specific, do-able things we can do with our social media that makes a big impact and takes next to no time investment for either me, and/or whoever will be doing it.
